University of Toronto
boundless – the historic $2-Billion Campaign
While working at the University of Toronto, I had the pleasure of being the team that worked on a success $2-Billion campaign. Through advertisements on the streets of Toronto (streets polls, billboards, transit shelters), and also online through social media advertising (facebook, instagram, U of T website), this was a highly visible campaign.
Projects Included:
• Street Poll Banners
• Photography
• Art direction of photoshoots
• Stationery design
• Brochures
• Anniversary Logo design
• Billboards
• Newspaper Ads
• Digital Ads (Facebook, Instagram, etc.)
• Digital Banners (for U of T website)
• Booklets
• Donor Proposals
Art Direction for Photography
Faculty of Law, Full Page Magazine Ad
Rememberance Day Brochure for U of T’s Soldiers’ Tower
Design of Booklet for The Institute for Human Development
Spreads from the IHD booklet
Double page newspaper advertisement for campaign launch
Full Page Magazine Ad
1/2 page newspaper ad
Transit Shelter Advertising for Boundless Campaign
Info graphic used in booklets for Boundless Campaign